Michael C. Fina, located at 545 Fifth Avenue, New York, New York 10017 ("MCF").

Term: The MCF Product Review $500 Gift Card Sweepstakes ("Sweepstakes") begins on December 6th, 2011, at 12:00 a.m. ET and will end on June 30th 2012 at 11:59 p.m. PT ("Sweepstakes Period").
During the Sweepstakes Period, MCF will conduct seven (7) monthly sweepstakes ("Monthly Sweepstakes"). Each Monthly Sweepstakes will begin at 12:00 a.m. ET on the first day of each month and will end at 11:59 p.m. ET on the last day of the month ("Drawing Deadline").

Eligibility: The Sweepstakes is open to all individuals who have purchased or received products from MCF, who are legal residents of the 50 United States, District of Columbia and Puerto Rico, and are above the age of majority in the state or territory in which they reside at the time of entry. Void where prohibited. Employees of MCF and its affiliated companies and members of the immediate families of each are not eligible. The Sweepstakes is subject to all local, state and federal laws and regulations. By entering this Sweepstakes, all entrants agree to comply with and be bound by these Official Rules, and to comply with all federal, state and local laws and regulations.

How To Enter:

A. Online Review Entry.

You can complete your product review at www.michaelcfina.com at anytime during the Sweepstakes Period. Once the review is completed, complete the registration page with your name, address, phone number and email address and click on the "submit" button and you will automatically receive one (1) entry.

B. Mail-in Entry.

Print your name, mailing address (no P.O. Boxes), email address and phone number on a 3x5 postcard and mail your product review to: MCF Product Review $500 Gift Card Sweepstakes Entry, 545 Fifth Avenue, New York, New York 10017. All entries and requests become MCF's property and will not be returned or acknowledged. Illegible entries and entries with P.O. boxes are void. MCF is not responsible for lost, late, damaged, incomplete, misdirected, mutilated, postage due, or entries not received in time for drawing. For each month during the Sweepstakes Period, all entries must be post marked no later than the last business day of each month during the Sweepstakes Period and received no later than the third business day of the following month. Limit one (1) Sweepstakes entry per product purchased or received no matter what method of entry is used. Any attempt by any participant to obtain more than the allowed number of entries by using multiple/different identities, registrations, or any other methods will void that participant's entries and that participant may be disqualified.

Prizes:  One
(1) randomly selected entrant from each Monthly Sweepstakes will receive a prize of a MCF Gift Card in the amount of Five Hundred U.S. Dollars (US $500.00). Total number of prizes: 7 .

Winner Selection: Potential winner(s) will be selected in a random drawing from among all eligible entries received for each month during the Sweepstakes Period on or about the fifth (5th) business day of the month immediately following the end of each month during the Sweepstakes Period. The drawing will be conducted by MCF. Potential winners will be contacted by e-mail or by phone at the e-mail address or phone number provided on the registration page or the mail-in entry. Winners will be required to complete, sign and return an Affidavit of Eligibility, a Liability Release, and, where lawful, a Publicity Release within four (4) calendar days of notification. Failure to return the documents and/or requested information, or the return of any prize or prize notification as undeliverable, or if a winner is found to be ineligible or otherwise not in compliance with these Official Rules, the prize will be forfeited and an alternate winner may be selected in a random drawing from among all remaining eligible entries. There will be two (2) alternate drawings after which the prize will not be awarded. Prizes will be fulfilled 6-8 weeks after the conclusion of the Sweepstakes. All decisions of MCF are final. Odds of winning each prize are dependent upon the number of eligible entries received.

Prize Restrictions: Limit one (1) prize per individual/household during the Sweepstakes Period. Prizes are non-transferable, and no substitutions are allowed except by MCF, who reserves the right to award a prize of equal or greater value, should the prize become unavailable for any reason. Any and all taxes and costs associated with the receipt and use of the prize are the responsibility of the winner. By accepting any prize, winners consent to use of his/her name or likeness for advertising/publicity purposes without further consideration, except where prohibited by law.

Privacy: Any information collected will be subject to MCF's Privacy Policy, located at www.michaelcfina.com (the "Policy"). By entering the Sweepstakes, you acknowledge that you have agreed to such Policy and you consent to the collection, use and disclosure of your personal information for the purposes of administering this Sweepstakes in accordance with such Policy. If you wish to access or correct your personal information held by us, opt out of receiving further communications from us or our affiliated merchants or companies, or have other questions respecting our privacy policy, please contact us at info@mcfina.com.

Conditions: By participating, entrants agree to comply with and be bound by these Official Rules. Failure to comply with these Official Rules may result in disqualification from the Sweepstakes. Entrants further agree to comply with and be bound by decisions of MCF, which shall be final and binding in all respects. MCF reserves the right at its sole discretion to disqualify any individual it finds to be: (a) tampering or attempting to tamper with the entry process or the operation of the Sweepstakes or any MCF web site; (b) violating these Official Rules; (c) violating the Official Rules of service, conditions of use and/or general rules or guidelines of any MCF property or service; or (d) acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. If for any reason this Sweepstakes is not capable of running as planned due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of MCF which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes, MCF reserves the right at its sole discretion to disqualify any individual who tampers with the entry process, and/or to cancel, terminate, modify or suspend the Sweepstakes. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, MCF RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. Any disputes regarding these Official Rules and/or the Sweepstakes will be governed by the internal laws of the State of New York. Any and all legal actions or claims arising in connection with the Sweepstakes must be brought in a court of competent jurisdiction in New York.

Release and Limitation of Liability. By entering, participants release and hold harmless MCF, respective parent, subsidiaries, affiliates, directors, officers, employees and related entities (collectively, "Releasees") from any and all liability, claims or actions of any kind whatsoever for injuries, damages or losses to persons and property that may be sustained in connection with the receipt, ownership, or use of the prize from or arising out of participation in this Sweepstakes. MCF assumes no responsibility or liability for (1) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries; (2) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes; (3) any problems or technical malfunction of any telephone network or telephone lines, computer on-line systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by MCF on account of technical problems, human error or traffic congestion on the Internet or at any Web site, or any combination thereof, including any injury or damage to participant's or any other person's computer relating to or resulting from participation in this Sweepstakes or downloading any materials in this Sweepstakes; (4) technical or human error which may occur in the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Sweepstakes or receipt or use or misuse of any prize.

Official Rules: For a copy of these Official Rules, visit http://www.michaelcfina.com/2012ProductReviewsOfficialRules.html  or send a stamped, self-addressed envelope, post-marked at any time during the Sweepstakes Period, to: MCF Product Review $500 Gift Card Sweepstakes Official Rules Request, 545 Fifth Avenue, New York, New York 10017.

Winners List: For names of the prizewinners, available after each Monthly Drawing, please log on to http://www.michaelcfina.com/2012ProductReviewsSweepstakesWinners.html. Winners will be posted within 90 days following awarding of prize and will remain posted for at least 30 days thereafter.