JEWELRY EDUCATION > GLOSSARY > Color
The term 'color' is often misleading, as diamonds are characterized by or graded on their absence of color. When choosing your diamond, color is completely a matter of personal preference. Some people like a diamond with warmer tones, while others prefer a diamond with little or no color at all.
It is important to know that most diamonds naturally display a hint of color, and only the rarest are truly white or colorless. Although all diamonds vary in color, diamonds graded colorless or near colorless generally will show no color to the unaided eye. The higher a diamond's color grade, or the closer a diamond is to colorless, the more rare and valuable it is.