Tips: 1. Gold jewelry can be easily scratched. To avoid damage, store your favorite pieces in a jewelry pouch or box apart from other metals and gems. 2. To keep your jewelry bright and luminous, polish each piece with a mild jewelry cleaner that does not contain harsh chemicals that could harm the gemstone or setting. 3. If you notice buildup on a piece of jewelry, use a soft brush or cloth to avoid unwanted scratches. 4. Because white gold is a mixed metal that can lose its color over time, it is important to have a professional jewelry reapply a layer of rhodium plating each year to help maintain the "just like new"look. 5. Use extra care when polishing any piece of white gold jewelry. Excessive or harsh scrubbing can remove the rhodium plating, which gives it the desirable color and sheen. 6. Resist the urge to accessorize at the pool during the summer. Chlorine is known to weaken and discolor gold, making it more prone to cracks and breaks. 7. Over time, gold jewelry will develop a film from lotions, makeup, hairspray, and natural skins oils. Wait to put on your gold jewelry until after you apply personal care products. 8. Remember to take off your jewelry before going to sleep. Jewelry could get caught on your sheets and stress the prongs or links made of softer metals like gold and white gold. 9. Avoid wearing gold jewelry while cleaning. The metal can become discolored and damaged by harsh household chemicals. 10. Regular cleaning of the jewelry pieces you wear most often can help maintain luster and prevent problems resulting from dirt and grime buildup. 11. It is best to remove your engagement ring while doing strenuous physical activity that could damage your gemstones or band. 12. Though platinum is durable, it scratches very easily. Remove your ring while participating in activities that require you working with your hands to avoid damage. 13. Over time, platinum will develop a natural patina. If you prefer the look of new platinum, you can have your piece polished by a professional jeweler to bring back the luster.14. Clean your platinum jewelry with a mild soapy water or a store bought jewelry cleaner and dry with a soft cloth to remove any buildup. 15. It is important to separate your platinum jewelry when storing it to prevent scratches from other metals. 16. Silver oxidizes over time, leaving a tarnished look. To restore the shine, polish with a clean rag and natural cleaning product like baking soda. 17. When shopping for a diamond, focusing on just one of 4 C's is a mistake. When choosing your diamond its best to find the right balance of cut, color, clarity and carat for you, your ring, and your style. 18. Never soak a piece of jewelry with precious gemstones like rubies or emeralds. This can cause the jewels to lose their vibrant color. 19. Keep in mind that excessive dry air and heat can cause pearls to become brittle. Be sure to store them at room temperature and avoid exposure to blow dryers. 20. Looking to purchase an engagement ring? If she hasn't dropped any hints about what she might like, take extra notice of her lifestyle, clothing style and jewelry choices. The best surprise will be when you show her just how well you know her. 21. Never place your rings on the sink when washing your hands. Accidentally knocking them down the drain could cause damage and undo stress when trying to retrieve them. 22. Some metals are softer than others and can scratch easily. When selecting a wedding band to pair with an engagement ring, try to wear rings of similar density and quality so they age well together. 23. Some gems like opal, pearl, and turquoise are quite porous. Avoid submerging these types of stones under water for long periods of time. 24. If you notice that mounted stones are loose or rattle, bring them immediately to your jewelry for repair. It is much more costly to replace the gemstone.